Samsung rolls out Bespoke AI Laundry Combo across Europe

Back Samsung rolls out Bespoke AI Laundry Combo across Europe

Samsung Electronics launched the Bespoke AI Laundry Combo on the European market at IFA 2024 in Berlin.

First introduced last year at IFA 2023, the all-in-one washer and dryer combo is a single, space-efficient appliance that completes washing and drying in one device. The Bespoke AI Laundry Combo leverages AI, heat pump technology and a 7” display to provide a convenient laundry experience that also saves energy.

“As the world, and Europe in particular, is prioritizing smarter, more efficient home appliances, we’re thrilled to be launching the Bespoke AI Laundry Combo in Europe,” said Moohyung Lee, EVP and Head of the Customer Experience Team for the Digital Appliances Business at Samsung Electronics. “By integrating AI and heat pump technology, we aim to provide our customers with a more convenient and energy efficient laundry experience.”

Verified to level ‘Diamond’ under UL Solutions’ Marketing Claim Verification IoT Security Rating, the Bespoke AI Laundry Combo performs as effectively as two separate machines while conserving valuable space, and eliminating the need to transfer laundry between those machines after the wash cycle finishes.

A key feature of the Bespoke AI Laundry Combo is the AI Wash & Dry, which uses a range of sensors to optimize both washing and drying for each load, freeing users from having to determine the optimal settings for each cycle. Upon sensing the weight of the laundry, it dispenses the right amount of water and detergent. It also detects the fabric and monitors the level of soiling during the cycle, adjusting wash time and detergent use accordingly. After the wash cycle, the technology optimizes the drying process based on the weight and fabric.

The wash cycle is up to 20% more efficient than the A-grade energy efficiency class threshold, and the wash and dry cycle combined also meets the A-grade energy efficiency class rating. These results are achieved through advanced heat pump drying technology, which dries clothes quickly, gently and efficiently at lower temperatures.

The Bespoke AI Laundry Combo offers an enhanced user experience with the AI Home, an intuitive 7” wide LCD display that serves as a central control hub for laundry, and moreover the entire home. The wide display delivers substantial information about the laundry including cycle details, remaining amount of detergent and energy consumption. When showing cycles, the combo uses machine learning to remember user habits and recommend cycles based on periodic and seasonal needs. When the cycle is finished, it provides an energy and water consumption report that can be viewed on the 7-inch LCD display or the SmartThings App. Additionally, users have clear view of the 3D Map View, which shows all connected appliances within the home and enables users to seamlessly monitor and control them. Users can check if the oven is on, or get the robot vacuum cleaner to start cleaning, all while they are in the laundry room.