Dick Veldhuijzen holds over 15 years of experience in the home-appliance industry. As Brand Manager for Bosch Western-Europe, he is directly responsible for the development and maintenance of the Bosch brand in Western Europe. He is dedicated to amplifying Bosch Smart Home's achievements, specifically focusing on home appliances and managing the brand experience along the customer journey.

At home, as a German native living with his young family in The Netherlands, he is also currently undertaking an ambitious solo project to convert their recently-purchased house into more sustainable and energy efficient living quarters, with the aim of transforming its energy efficiency rating upwards from its current level of a G (in the range A-G).